These days, in this fast-changing digital world, brands are consistently coming up with ways how to reach out to their target audiences. The latest wave in influencer advertising, in addition to the “old” traditional ways of doing it, is the exciting practice of using AI avatar influencers. But what really are AI avatars and how can they spice up a marketing campaign for a brand? This is the blog where we will discuss how AI avatars are changing influencer marketing and why brands should start including this futuristic tool in their toolbox.
What Are AI Avatars?
Artificially intelligent avatars are not real personalities. They are machine-generated computer characters that can do very complex things based on artificial intelligence and machine learning. They can be programmed to look and behave like real people and interact with their audience, create their content, and even influence consumers. These avatars will have really simulated facial expressions; they’ll speak foreign languages, and they will be online most of the time – all that without all those ugly limitations or controversies usually human influencers have. From there you can go from virtual models to fully interactive personalities. AI avatars definitely mark the beginning of the end of many things in the new face of digital marketing. Brands can now build a very controlled and scalable image online which will resonate with their target audience.
The Reason of Brands towards AI Avatar Influencers
Continuity and Control
Because they’re entirely customizable, AI avatars could be tailored specifically to the brand’s identity and voice. Inconsistent changes in personality, lack of appearance, and unavailability make them different from human influencers. AI avatars offer a consistently reliable presence and can be extremely useful for keeping the same voice and image across all campaigns. Every aspect of the influencer’s appearance, behavior, and message could be controlled by marketers without fuss because it’s simply AI avatars.
Cost-Effective
This is traditional influencer marketing, which can be very expensive when working with a super-brand name. Budget can go sky-high considering the payments on collabs and expensive production costs, but with AI avatars, you work with a cheaper solution. Compared to real human influencers, the costs incurred for the maintenance of an AI avatar are, however, much less. The avatars can even be used to enhance a brand’s campaign by creating different avatars that reach various audiences without adding costs for the increased use.
Engagement Round the Clock
You can keep your fans busy every hour of the day. Human influencers usually rest or disappear for a little while due to personal commitments arranging their daily schedule, but with AI avatars, they don’t have to worry about working tirelessly to answer comments, generate new content, or promote a brand. All this activity goes on 24 hours, 7 days a week. This means that the marketing efforts of the firm will work alone even while the human team is offline. This ability to maintain constant engagement increases visibility and consumer trust early on because they feel continually connected to that brand.
Examples of AI Avatar Influencer Campaigns
Many brands have already begun experimenting with AI avatar influencers—and they have done so very successfully.
Lil Miquela
However, this 3-million-follower strong virtual influencer on Instagram is mostly considered one of the most popular AI avatars, Lil Miquela – a vibrant example that proves how digital personas generate overlap in creating brand engagement. Featuring top brands such as Prada, Calvin Klein, and Samsung, Lil Miquela works as an advertisement. If you’ll take time to scroll through the posts of Lil Miquela, you’ll see a variety primarily emphasizing products and personal storytelling, demonstrating how relatable and aspirational AI avatars can be to the masses.
Shudu
Shudu is another one working as an AI influencer. High-end brands like Balmain and Fenty Beauty have already signed her up for campaigns. As the first digital supermodel in the world, Shudu embodies how fashion, technology, and digital marketing converge, demonstrating how brands can utilize AI to produce highly stylistically compelling content that speaks to their target demographic.
AI Avatars From Virtual Influencer Agency “The Diigitals”
“The Diigitals” is an agency for virtual influencers representing a variety of digital personas, including AI models who can be very fashionable and campaign-ready as influencers over numerous social platforms. These avatars represent brands creating very tailored content to their interests, targeting that younger, tech-savvy demographic.
These are steps to getting yourself under the fold into your brand strategy with AI avatars:
Define Goals
Before creating or collaborating with an AI avatar, define what you want to achieve with the campaign. Whether it is getting your product out into the market or increasing user engagement or sales, whatever the goal, it should be clear so you can measure the effectiveness of your campaign.
Choose the Right Avatar
Pick up the right AI avatar with your brand values, messaging, and target audiences in mind. You could either create your own avatar or work along with existing popular ones among your demographics.
Create Complex Content
While AI avatars do the magic, one still cannot do without quality content to pull results from them. So whether it is a setup of Instagram posts or a series of TikTok videos or even blog content, ensure it is creative, relevant, and engaging for the target audience.
Monitor and AdaptTrackView
Sounds much like any other influencer campaign, you will have to monitor your AI avatars’ posts and the performance thereof. For analytics, with the help of tools, check out all the engagement, conversion, and ROI data you can get and, if required, adjust the strategy of the campaign so as to optimize the results.
The Future of AI Avatar Influencer Marketing
We already know that, as time goes on, new kinds of avatars will be introduced into the influencer marketing industry which will be capable of very advanced and realistic conversations, as well as embracing the trends of change and providing hyper-targeted content. The futures of such great powers in the efficiency that AI holds and those in the power of influencermarketing would ineluctably bring the future into something much more personalized, interactive, and immersive brand experiences.
Meanwhile, brands looking to get there at the correct time should try out AI avatar influencers. Try it now, as it offers an uncommon opportunity in driving engagement, visibility, and creating a unique experience for businesses.
Authored by,
Akshara Suresh